Well, I didn’t know it, but last year the Hallmark Company - yep, the most widely recognized distributor of greeting cards - introduced “coming out” cards that you could give to a friend recently out of the closet. It seems that the company is expanding their inventory to include cards that celebrate same-sex couples, whether they are “married” or joined together in some other fashion.
Now on the Hallmark aisle: Gay marriage cards
The language inside the cards is neutral, with no mention of wedding or marriage, making them also suitable for a commitment ceremony. Hallmark says the move is a response to consumer demand, not any political pressure.
See, that’s one of the reasons I support capitalism so much. Whether or not the legislative bodies of our country recognize our relationships is less important than what our friends and family say - and sometimes they say it with their money. Business executives and managers often react faster than politicians.
But one of my favorite lines in the whole story:
“A lot of people think a gay greeting card needs a rainbow on it,” Fortier said. “I don’t want that.”
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